At the time, various flavors of highly … Post navigation . This modern consumer architecture was based on communication. Neo-futurism - Designing Buildings Wiki - Share your construction industry knowledge. Originating in Southern California during the late 1940s and continuing approximately into the mid-1960s, Googie-themed architecture was popular among motels, coffee houses and gas stations. A rather unique style, Googie architecture originated in the 1950s and 1960s. They typically had a unique roof shape, boomerang designs on the side of the building, and sections that were made of stone, all of which are typical Googie style characteristics. They were purposefully designed to be big and bright and dramatic so they would be seen from a car cruising through the city. Walter Gropius defined the school's goal as “create a new guild of craftsmen, without the class distinctions which raise an arrogant barrier between craftsman and artist”. One of the more famous Googie buildings is the Theme Building at Los Angeles International Airport (LAX), designed by James Langenheim of William Pereira and Charles Luckman and built during 1961. The beachfront resort town of Wildwood, New Jersey, features an array of motel designs, colorfully described by such sub-styles as Vroom, Pu-Pu Platter, Phony Colonee and more. One of the defining characteristics about Googie architecture is that it’s commercial in more than one sense of the word. Googie architecture, named for the Lautner-designed Googies Coffee House in Los Angeles, would catch on in post-war America for a number of reasons, not the least of which was the dawning of the Atomic Age and a burgeoning fascination with space flight. Polynesian-themed, or tiki, buildings proliferated in California and then throughout the United States. This new trend required owners and architects to develop a visual imagery so customers would recognize it from the road. "[10] He popularized the name after an article he wrote appeared in a 1952 edition of House and Home magazine. You must be logged in to post a comment. Reflecting high-tech space-age ideas, the Googie style grew out of the Streamline Moderne, or Art Moderne, the architecture of the 1930s. America's interest in spaceflight had a significant influence on the unique style of Googie architecture. architecture is a form of modern architecture, a subdivision of futurist architecture influenced by car culture, jets, the Space Age, and the Atomic Age. Books are arranged in chronological order by year of publication: Preservation groups working to save Googie architecture include, "Googie" redirects here. Sambo's was an American restaurant chain that started in the late 50?s, and many of their buildings had Googie inspired architecture. They typically had a unique roof shape, boomerang designs on the side of the building, and sections that were made of stone, all of which are typical Googie style characteristics. Also, at the time, the unique architecture was a form of architectural expressionism, as space rockets were technological novelties at the time. [6] Also instrumental in developing the style was designer Helen Liu Fong, a member of the firm of Armet and Davis. Googie's eye-catching characteristics were meant to be noticed by drivers who might be passing at high speeds and thus became a built-in billboard for businesses. Inspired by the Bauhaus and the wider constructivist art movement that emerged from Russian Futurism, constructivist architecture is characterised by a combination of modern technology and engineering methods and the socio-political ethos of Communism. Googie architecture (also known as populuxe or doo-wop) is a form of novelty architecture and a subdivision of futurist architecture, influenced by car culture and the Space Age and Atomic Age. The world's oldest McDonald's in Downey and the earliest remaining Bob's Big Boy in Burbank, have also been preserved and restored. The style is related to and sometimes synonymous with the Raygun Gothic style as coined by writer William Gibson. Future Embrace. It evolved out of high-tech architecture, developing many of the same themes and ideas. Modern architecture emerged in the 1920s. Drive-in services such as diners, movie theaters and gas stations built with the same principles developed to serve the new American city. [31][32] The district is known collectively as the Wildwoods Shore Resort Historic District by the State of New Jersey. Neo-futurism is a late-20th/early-21st century architectural style. It was only revived as a new form i.e., ‘Googie Architecture’ in the late 1940s due to the growing interest towards car oriented world, space race, atom ic race and jet age futurism It all started when architect John Lautner unveiled his design for … Sambo's was an American restaurant chain that started in the late 50?s, and many of their buildings had Googie inspired architecture. The suburbs offered less congestion by offering the same businesses, but accessible by car. The Coffee Pot Restaurant from 1927 is an example of mimetic architecture. Hess writes that the boomerang was a stylistic rendering of a directional energy field.[29]. Googie Architecture Googie architecture in LA: With its bright windows and inviting neon sign, Johnie's Coffee Shop on Wilshire Boulevard might seem like a great place to grab a quick lunch. [33] His Ebb Tide Motel, built during 1957 and demolished during 2003, is credited as the first Doo-Wop motel in Wildwood Crest.[34]. Hotels and restaurants incorporated Polynesian themes to suggest an aura of romance. The style presents a look at the “futuristic” design with influences of Atomic Age, Space Age, car culture, and jets. ‘Modern Architecture’ refers to a historic movement that emerged in Europe and later spread to the other parts of the world during early and mid of 20th century which gained its popularity after the world war-II. Atomic Age and Googie Architecture. Features of Googie include upswept roofs, curvaceous, geometric shapes, and bold use of glass, steel and neon. Wildwood's high-rise hotel district has been the first in the US to enforce "Doo Wop" design guidelines for new construction. [47] That simplicity may have represented the Depression era's forced frugality. Key Googie characteristics: Tilted roof and sign, plants and exposed stone walls indoors and out, glass windows wrapping around the restaurant. Constructivist architecture, or ‘constructivism’, is a form of modern architecture that developed in the Soviet Union in the 1920s. Often used for restaurants, motels, bowling alleys, and assorted roadside businesses, Googie architecture was designed to attract customers. With car ownership increasing, cities no longer had to be centered on a central downtown but could spread out to the suburbs, where business hubs could be interspersed with residential areas. [3], Googie's beginnings are with the Streamline Moderne architecture of the 1930s. The roof’s large white triangles form an arrow pointing downward, an unconscious comment, perhaps, on the eventual decline of the Googie style. Buildings had been used to catch the attention of motorists since the invention of the car, but during the 1950s the style became more widespread. Googie is a type of popular American architecture that appeared in the years 1945 to 1965. Googie and Tiki are examples of a Roadside Architecture, a type of structure that evolved as American business and the middle class expanded. As with the Art Deco style of the 1910s–1930s, Googie became less valued as time passed, and many buildings in this style have been destroyed. Skylon Tower)", https://en.wikipedia.org/w/index.php?title=Googie_architecture&oldid=997635788, Creative Commons Attribution-ShareAlike License, This page was last edited on 1 January 2021, at 14:34. After President Eisenhower signed the Federal Highway Act in 1956, the building of the Interstate Highway System encouraged more and more Americans to spend time in their cars, traveling from state to state. A symbol of the 20th century is filled with examples of Googie by Alan Hess in 1986 a. Such designs as design, not just to serve a function author of two on. New trend required owners and architects to develop a visual imagery so customers would recognize it the! 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